MINSK, 4 April (BelTA) – The managing company of the holding company Belarusian Cement Company (BCC) took part in MosBuild 2026, an international exhibition of construction and finishing materials held in Moscow on 31 March-3 April, BelTA learned from the company.
The largest industry event in Eastern Europe brought together more than 1,300 companies from 20 countries and over 80,000 visitors.
A wide range of products was presented at the company’s stand, including those aimed at export markets. Among the key solutions were PCP-II-50 oil-well cement for cementing oil and gas wells, as well as Portland cement CEM I 42.5N ZhI, designed for high-load structures. The exposition also featured aerated concrete blocks, silicate wall materials, and dry construction mixes. Innovative developments included the StenFort and TeploSafe wall systems, as well as concrete 3D-printing technology, which enables the creation of small architectural forms and, in the future, large construction elements and products. The company additionally showcased kiln tiles and ceramic items noted for their aesthetics and unique design.
The company’s products attracted strong interest from industry professionals. Throughout the exhibition, active negotiations were held with representatives of Russian construction companies, both current and potential partners, including developers, manufacturers of reinforced concrete products and ready-mix concrete, and participants in the individual housing construction market.
Given the strategy to expand export geography, particular attention was paid to discussing cooperation prospects with remote Russian regions, including Murmansk Oblast, the Republic of Dagestan, and Yamalo-Nenets Autonomous Okrug.
All product categories drew attention from visitors: traditional items such as cement, aerated concrete blocks, bricks, and other silicate materials, as well as innovative solutions and ceramic interior products. As a result of BCC’s participation in MosBuild 2026, concrete agreements were reached, including a contract for the supply of 10,000 sq. m of blocks.
Representatives of the holding also took part in the exhibition’s business program. During the conference Challenges and Prospects of the Individual Housing Construction Market, key issues were discussed: from improving housing affordability to shifts in consumer preferences and industry business models. BCC participants held talks with speakers and discussed opportunities for further cooperation.
Participation in MosBuild 2026 enabled Belarusian Cement Company to strengthen its image in foreign markets, expand its pool of partners and clients, study current trends in the construction industry and product presentation tools, and assess the capabilities of competitors and partners while exchanging experience with leading market players.
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