Lida played host to the nationwide public and cultural campaign Marathon of Unity on 10-11 January. As a part of the marathon, the LidaPart shopping mall hosted a Meet-and-Greet with Vadim Gigin, Director General of the National Library of Belarus, Irina Akulovich, BelTA Director General, Andrei Krivosheev, Chairman of the Belarusian Union of Journalists, Director General of the Minsk-Novosti Agency, and Vadim Shepet, host of Alfa Radio. Before the event, the visitors toured BelTA's exhibition “Belarus. Takeoff”.