Do you talk to your TV set? Don’t be too quick to crack a skeptical smile. Anyone who has already used the technology manufactured by the Horizont Holding Company understands: this is not a simple television in the conventional sense, but a new generation of devices. It is an intelligent multimedia center, a personal assistant, and a smart home control hub… All in one.
We visited the new factory that the president called “our future” and saw how Belarusian engineers create smart robots and use them to manufacture technology unmatched in the world.
In October 2025, the Horizont Holding Company celebrated its 85th anniversary. Over the years, the enterprise has transformed from a small radio factory into one of the world's largest television manufacturers.
Today, Horizont is an open, full-cycle production ecosystem: from hardware and software design to mass production of finished goods.
“You won’t find a better production facility anywhere. Not in Belarus, not in the EU, not in the CIS!”
The concept is that soon the production facility will operate on a lights-out principle where only robots work in the dark, overseen by a single engineer. Currently, at this stage, it operates in a hybrid mode: people and machines working together. But already, manual operations are gradually being handed over to automation. The long-term goal is the complete removal of human labor from the process.
Today, more than 40 industrial robots and automated systems carry out key operations at the holding company. All control systems are digital and operate in real time. We see it firsthand: screens, indicators, data streams - everything functions like a single brain.
Those working here are not merely laborers, but highly skilled specialists who have undergone training at major international companies and received certification.
Horizont conducts a rigorous internal selection process: only the best candidates undergo additional training. For many, this serves as motivation for professional growth.
One such employee is Svetlana Kulyba, an instrument assembler who has been at Horizont for six years.
We visited the new factory that the president called “our future” and saw how Belarusian engineers create smart robots and use them to manufacture technology unmatched in the world.
How far progress has come
In October 2025, the Horizont Holding Company celebrated its 85th anniversary. Over the years, the enterprise has transformed from a small radio factory into one of the world's largest television manufacturers.
Today, Horizont is an open, full-cycle production ecosystem: from hardware and software design to mass production of finished goods.
Vitaly Chernyavsky, Creative Director at the Horizont Holding Company, and Aleksei Tsivako, Director of the N-TV company, gave us a tour of the new factory where the head of state officially launched mass robotic production of televisions with artificial intelligence on 31 December 2025. Right from the start, they stated with undisguised pride:
“You won’t find a better production facility anywhere. Not in Belarus, not in the EU, not in the CIS!”
How can you not believe it, when even the president declared: “You are the future of the country.”
The building itself, its interiors, lighting, and relaxation areas - every detail has been thoughtfully designed. Cozy, modern, comfortable. It’s a place where you want to work, and we realized: this is not just a factory in the traditional sense. It is something to aspire to.
The building itself, its interiors, lighting, and relaxation areas - every detail has been thoughtfully designed. Cozy, modern, comfortable. It’s a place where you want to work, and we realized: this is not just a factory in the traditional sense. It is something to aspire to.
The concept is that soon the production facility will operate on a lights-out principle where only robots work in the dark, overseen by a single engineer. Currently, at this stage, it operates in a hybrid mode: people and machines working together. But already, manual operations are gradually being handed over to automation. The long-term goal is the complete removal of human labor from the process.
Today, more than 40 industrial robots and automated systems carry out key operations at the holding company. All control systems are digital and operate in real time. We see it firsthand: screens, indicators, data streams - everything functions like a single brain.
Those working here are not merely laborers, but highly skilled specialists who have undergone training at major international companies and received certification.
Horizont conducts a rigorous internal selection process: only the best candidates undergo additional training. For many, this serves as motivation for professional growth.
One such employee is Svetlana Kulyba, an instrument assembler who has been at Horizont for six years.
“I came here from a different profession, but I absolutely love it here,” she said with a smile. “The training was straightforward. With experience, you quickly memorize where to fasten components and where to make connections. Right now, we’re producing 65-inch smart TVs. If management offers additional training, I’d gladly accept. It’s interesting.”
“And it’s an honor,” we prompt. After all, Svetlana and her colleagues work at what is not only Belarus’ most high-tech production facility. Incidentally, Horizont has established its own educational group, which trains not only its own employees but also future specialists for other enterprises across the country, those looking to introduce robotics at their own facilities.
“The main goal of automation is to improve efficiency,” Aleksei Tsivako explains. “Producing these models on traditional lines would have required over 100 people. Here, we have 23. Even fewer, depending on the model. Our dream is to have the shop floor operate autonomously. Just robots - no need for lights, heating, or breaks. A single engineer monitoring the system is enough.”
We are moving toward that goal; otherwise, we won’t survive in the market. What we need are intelligent systems that work fast, at scale, without failures, and with impeccable quality. A person cannot work eight hours a day, 20 days in a row, with the same speed and precision. But machines can.
Before we can dwell on the future of the workers, Vitaly Chernyavsky notes:
“Robots don’t replace people - they free them up. People move on to more complex, creative, and intellectual tasks: setup, diagnostics, optimization, training the robots. We’re not eliminating human involvement, we’re elevating their role and competencies.”
At the new plant, every unit of equipment undergoes more than 500 automated inspection measurements - from panel assembly to final assembly. Robotic stations equipped with high-precision sensors and machine vision algorithms ensure continuous quality control at every stage of production. All of this is carried out in fully automatic mode.
We peer inside one of the robotic inspection units. On the screen is a set of instructions detailing what and how to check. The system compares the actual position of the component against the reference model.
“Its job is to make sure the operator did everything correctly,” explains Aleksei Tsivako. “If, for example, a connector isn’t fully seated — a red alert appears. The technician sees the issue immediately and corrects it.”
How long would it take a person to check 500 parameters? Hours. A robot does it in seconds.
No red alert. The conveyor keeps moving. This is the craftsmanship of our people, amplified by technology!
“Defective products are virtually nonexistent,” Aleksei Tsivako concludes.
We are standing by the thermal run-in chamber, a kind of miniature testing ground.
Today, the plant produces 10,000 to 15,000 televisions per day. Around 90% of them are shipped to Russia.
It is worth noting that the new plant operates on the just-in-time principle.
“We don’t stockpile finished goods in warehouses. We only manufacture what will be sold today or tomorrow. This reduces costs and minimizes waste,” Aleksei Tsivako emphasizes.
Just one look at how our Belarusian products are made, and your confidence in domestic manufacturing grows — along with pride in what we create.
“Do you run tours?” we ask the creative director. “Industrial tourism is very trendy at the moment!”
“We would like to, but there are limitations,” Vitaly Chernyavsky notes, adding: “There was even an idea to create a kind of mini-assembly line where a young engineer could assemble a TV and take it home.”
Currently, only employees and their children have such a privilege during doors open days. So, we journalists are the lucky ones.
Another unique feature of the production facility is that all key specialists, including technologists, quality control inspectors, foremen, and site supervisors, stay in one area, just steps away from the assembly line, in offices with glass doors. Need something resolved urgently? Within a few minutes, everyone gathers in the meeting room. No bureaucratic delays. Only efficiency, comfort, and effectiveness.
A technological marvel
We also got to see a television that could potentially enter the Guinness World Records: it is currently the world’s largest, with a 116-inch diagonal. Of course, such a giant is easiest to produce using automated and robotic systems. But if someone claims to have seen an even larger one, don’t rush to argue. The enormous screens we encounter on streets, in airports, or even here at the plant are sectional LED panels assembled from numerous modules. Our record holder, however, is a single monolith: one seamless, integral liquid crystal display without any joints or seams. This is not just about size; it is a technological marvel!
Of course, such a television is not for every living room. It is a premium product designed for concert halls, exhibition pavilions, corporate lobbies, and architectural projects.
“Just connect a laptop or computer and there is not merely a screen in front of you, but a full-fledged information board,” Vitaly Chernyavsky said, promoting the TV’s capabilities.
The launch of the new automated plant is precisely focused on manufacturing premium and mid-segment televisions. Key innovations of the new generation include artificial intelligence with a neural network and voice control that learns from our habits, anticipates desires, and offers not just content, but exactly what we need at that very moment. An intelligent neuro-browser with unlimited access to the world of information with no ads, restrictions, or pauses. Moreover, it enables smart home ecosystem management directly through the television: turn on the kitchen light, start the kettle, check the balcony camera – all done with a single gesture or word. And the camera built into the television can now read our mood: through a smile and facial expressions. You have to just think about what to watch, and it already knows which film you need right now. The image quality now surpasses reality itself. When you switch on the television, you get the feeling you have put on glasses that have made the world brighter, deeper.
Horizont models are updated more frequently than iPhones: every six months. During this time a team of more than 400 developers, circuit designers, industrial designers, and programmers do not copy someone else’s solutions (of course, they learn from world leaders), but analyze, improve, rethink, and create something unique: their own product. Every model undergoes more than 50 types of tests at an accredited testing center: from extreme temperatures to 100,000 on-off cycles, from resistance to dust and moisture to pixel durability analysis.
Horizont now has more than 700 models. Some have transparent screens that are simply breathtaking to look at. You look at the wall, and it seems empty until you turn it on, and then a picture, a photo frame, or a landscape appears before you.
Horizont TVs have so many functions that it is impossible to list them all. Today they are definitely an assistant that is becoming a part of life.
As Tatyana Anatolyevna, the production manager who has been with Horizont since the days when the company assembled tube TV sets, says: when I see this modern manufacturing facility, my heart is filled with joy.
“This is ours. Belarusian. The quality is evident. People put their soul into it,” the specialist notes.
She has a lot of appliances made by her native company at home as well as at her summer cottage and at her friends’ homes. And she keeps an eye on new products. Because Horizont is not just about television sets. A multifunctional device will soon be on sale: a microwave oven + bread maker + air grill + readiness recognition camera. No need to check the cake with a match because the camera will determine everything on its own, and you can control the process by voice or through an app.
With the launch of a new robotic plant, the holding company Horizont has once again confirmed its leadership in the field of consumer electronics while the use of artificial intelligence and smart manufacturing technologies has only enhanced this status. Today our Minsk-based enterprise is positioned on the global market as one of the leading industrial giants.
“What’s it like to be number one in the world?” we ask at the end of the tour.
“Easy!” says Aleksei Tsivako, director of the N-TV enterprise, with a smile. “We just do our job well and it turns out we’re number one!”
We create a device that lights up the “sun” in your apartment
We asked Yuri Predko, Director General of the holding company, why it is worth choosing our Belarusian products today, including those manufactured by Horizont.
“Products made in Belarus are appreciated all over the world. Ask a Russian about the quality of Belarusian products and you will immediately hear high praise. You will also hear good reviews from residents of Kazakhstan, Azerbaijan, and other countries.”
Belarusians are great people. We are a country of intellectuals, a hard-working country. And we should highly value our work and be proud of it. We differ from many other nations in our independence, perseverance, quality of work, diligence, and compliance with the law as laid down by the technology. This is why we are in vogue.
We have also made considerable progress in terms of electronics. Every second TV sold on our markets is made by us. 50% of the market is a high praise. When buying a TV, people sometimes don’t even know that it was made by Horizont, but there is a mark on the back indicating the place of manufacture. We use the latest world methods and technologies and are confident in our product.
The company fulfills many orders for other brands as well. Until recently even the Japanese have been working with us. We are opening quite many new manufacturing facilities. Moreover, we work without active advertising because we are already working at full capacity.
As they say, those who notice joy and light live a bright and joyful life. The home device we manufacture helps lift your mood, improve your life, and save time. And mood is like the sun. In essence, we create a device that lights up the “sun” in your apartment.
By Svetlana KIRSANOVA,
photos by Yaroslav ZARETSKY,
7 Dnei newspaper.
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