My Belarus draws over 440,000 visitors. Why is exhibition so successful?

At the entrance, there is a key installation and photo zone in the form of a huge map of Belarus. It showcases landmark facilities built in Minsk and regions during the years of our country's independence. The highlight of the project is a unique ecological installation where you can not only see but also feel, experience, and listen to the aroma and beauty of the Belarusian land in different seasons of the year. .

The main exhibition includes thematic zones dedicated to industry, science, medicine, sport, agriculture, the security/defense sector, and tourism. All of this is complemented by immersive technologies and augmented reality effects, virtual activities, and interactive stands. 
The zone dedicated to science, space, and innovative technologies, showcases the latest scientific achievements in a historical context, from antiquity to the present day. Visitors are given the opportunity to get acquainted with a hundred developments in various fields of science: space technologies, microelectronics, laser technologies, food, agriculture, as well as to discover a completely new world of space exploration.
A separate zone is dedicated to electric power engineering, hybrid technologies, and peaceful atomic energy. Here you can learn about innovative technologies in the Belarusian energy sector, learn interesting facts about the Belarusian Nuclear Power Plant, get acquainted with the Vitebsk Hydroelectric Power Plant and the Lukoml State District Power Plant, and examine the Belarusian electric vehicle. The exhibition is particularly lively on weekends, but the number of visitors on weekdays is also impressive. The exhibition has become an excellent place for the whole family to relax - there is something to see for people of all ages. Sergei and Nina Rusetskys visited the exhibition for the first time with their grandson Severin, who is a second grade pupil. The family liked everything. They explored every corner of the exhibition and took part in various activities. The boy was interested in military subjects and examined weapons, drones, and mobile controlled platforms. “The Emergencies Ministry booth was also very interesting. We dressed our grandson in firefighters’ clothes and listened to a guide about the work of rescuers. Then we went to the medical booth, listened to a lecture on resuscitation, plus they showed us everything clearly. It's a very bright, illustrative exhibition, with a lot explained in a game format. It’s clearly designed so that young people can learn more interesting things about Belarus. Older children can think about their future profession here, while younger ones are just interested in seeing and trying everything,” Sergei Rusetsky said. 
“I keep telling my grandson – look, all of this is produced here, in Belarus. So that he understands and is proud of his country,” Nina Rusetskaya added.  
The exhibition is also interesting for foreign guests - tourists who want to learn more about Belarus stop by. Official visitors also do not bypass My Belarus. For instance, the other day, a parliamentary delegation from Zimbabwe visited the exhibition. They were shown Belarusian agricultural machinery, as well as achievements in medicine and the defense industry. 
A separate zone is dedicated to the tourism potential and historical-cultural heritage of the regions of Belarus. The Minsk city stand tells about modern achievements and innovations, and also shows the capital city of our country from different angles - a hero city, a city of hospitality, a city of cultural values, comfort, education, and advanced technologies. The Minsk Oblast stand features two VR stations with projects: Medieval Volozhin and Journey through Ancient Zaslavl. The training simulator complex of the self-propelled car of Belaruskali will transport you into a real mine. And at the Brest Oblast stand, you can be transported to the Brest Hero Fortress. The Grodno Oblast stand invites you to stroll along one of the oldest streets of this tourist city - Sovietskaya Street. It introduces you to iconic landmarks of Grodno, such as the Farny Church, the Kalozha Church, the Lutheran Church, and many others, with the help of an audio tour. A marathon of creativity and entertainment in the cultural projects zone also helps create a festive atmosphere and good mood.   
School student Anna Kobyak, together with friends, came to see My Belarus from Nesvizh District. This is the girl's second time at the exhibition. She liked it so much the first time that she wanted to return and stay longer. “It was very interesting to take part in various games, sit behind the wheel of a tractor, and see how everything inside an ambulance is arranged. We’ve already seen almost everything. I liked the medical stand the most, where they show how you can save a baby. Also, at the exhibition, you can be an archaeologist. Another interesting thing is the VR goggles; you can immerse yourself in virtual reality,” the girl noted
Students from the Minsk State Automobile Mechanics College came to the exhibition for the third time. They were particularly interested in everything related to technology. The young men are majoring in “maintenance of electronic systems of vehicles”. “It’s very interesting to be here, lots of people, lots of machinery. Tractors, combines, ATVs, motorcycles - we've seen and tried everything. We also went to see the tourism exhibition, which tells about the cities; that was also very interesting. We advise everyone to visit My Belarus; every time you come, you find something new, interesting, and beautiful,” Arseny Tarasik noted.  
For some visitors, spending time at the exhibition has become a pleasant tradition. They visited it when it first opened its doors and didn’t miss the opportunity this time either. As Belexpo noted, My Belarus has resonated deeply in people's hearts; visitors have left the organizers many positive reviews and requests to hold the exhibition again next year. Perhaps the tradition will be continued in a new format.