Photo courtesy by belarustourism.by
MINSK, 28 November (BelTA) - The National Tourism Agency, together with leading representatives of the Belarusian tourism industry, is taking part in the Tashkent International Tourism Fair “Tourism on the Silk Road” (TITF 2025) on 27-29 November, BelTA learned from the National Tourism Agency.
Aiming to strengthen its position on the international tourism market and expand partnership ties, Belarus is actively participating in the fair, presenting its rich potential.
The National Tourism Agency, together with leading representatives of the Belarusian tourism industry – STOLITSA Business Center, the Victoria hotel chain, the Sports and Tourism Directorate of the Minsk Oblast Executive Committee, the Mogilev Oblast Tourist Information Center, MINOTEL - has organized a joint stand of Belarus at the fair. On the opening day, it was visited by Belarusian Ambassador to Uzbekistan Aleksandr Ogorodnikov and Minister-Counselor Aleksandr Opimakh.
TITF 2025 confirms its status as a key event in the region. Last year’s fair figures are impressive: it hosted over 1,500 participants (both local and international organizations) and more than 13,500 visitors from 30 countries. It is especially worth noting the signing of over 8,000 agreements and the holding of more than 20,000 negotiations between tourism industry representatives - figures that clearly speak to the fair’s immense significance as a catalyst for tourism development on the Great Silk Road.
This year, TITF promises to be an even larger platform for uniting tourism business experts from all over the world. It provides ample opportunities for employees of leading tourism and transport companies, major hotel chains, diplomatic corps, educational institutions in tourism, and MICE tourism representatives.
The fair features an extensive and diverse program designed to maximize the participants’ potential and promote the development of business ties. The tourism exhibition will bring together more than 300 companies from different countries; an international culinary championship with renowned chefs will be held, featuring about 200 culinary specialists from more than 30 countries in a “battle of tastes”.
The fair will also feature a Media Campus: an interactive venue for journalists, bloggers, and tourism marketing experts. Thematic forums and sessions on aviation, education, ecology, and pilgrimage will be held, featuring leading international and domestic tourism experts. Particular attention is paid to B2B meetings between representatives of private companies from different countries, roundtable discussions, and exhibitions of tourism services and crafts.
The National Tourism Agency noted that Belarus’ participation in such a large-scale event as TITF 2025 is a strategically important step for promoting the national tourism product, finding new partners, and attracting investment. It is an opportunity to demonstrate the country’s hospitality, cultural wealth, and diverse tourism offerings on the international stage, opening up new prospects for Belarusian tourism.
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