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19 February 2021, 17:10

PM: Business must stay tuned and find new niches in time

Prime Minister Roman Golovchenko visits the enterprise
Prime Minister Roman Golovchenko visits the enterprise

BOBRUISK, 19 February (BelTA) – Business must stay tuned and find new niches in time, Belarus Prime Minister Roman Golovchenko said as he visited the Nepogodin Bobruisk integrated printing house, BelTA has learned.

“It is important for any company to stay tuned with the market trends and to find new niches. The printing house manufactures products that everyone needs: accountable forms, invoices, tickets. But this trend is changing, the world is going digital. They have caught these trends in time, readjusted the production and now make the products they did not make before," Roman Golovchenko said.

Prospects for the development of the Nepogodin Bobruisk integrated printing house were discussed during the visit. "There is a need to switch to the production of special codes of product labeling. This is a very important thing. We have talked about it a lot today. A number of products in the Eurasian Economic Union are subject to such labeling. In particular, this applies to dairy products, one of our main export items. For exports to continue flowing, it is important we take pre-emptive steps. This is a sophisticated technology. Yet we are deploying the production not to miss this transitional moment and to make sure our exports do not stop," the prime minister stressed.

Nepogodin Bobruisk integrated printing house is a profitable enterprise manufacturing accountable forms, ticket products for ground transport, cultural and mass events, goods and transport documentation, insurance documents, bonds and bank documents, postage stamps, securities.

“Our printing house is a multi-business enterprise that preserves old traditions and ventures into new lines of business. We continue to manufacture accountable forms as they continue to be in demand on the market. We manufacture artistic and conventional stamps, rigid packaging and packaging of flexible polymer materials,” said the director of the printing house Vladimir Pasko. “One of our new products is caps for yoghurt, sour cream."

Taking into account the specifics of the company, the main sales markets are Belarus and Russia. "The plan for the next five years is to keep manufacturing traditional products and start new ones. We must keep the production volume of accountable forms. These are high-tech products that are well paid. We plan to develop the production of packaging and label products. Our goal is to increase the capacity, volume and quantity of new products,” Vladimir Pasko noted. “One of the key issues today is keeping an eye on the needs of the market. It is important to find promising areas which will be in demand tomorrow. It is equally important to give up on certain goods in a timely manner, for example, ticket products. Now the world is going digital. Previously, we printed almost a million travel tickets for Minsk a month, and then the city switched to electronic cards. We have lost these volumes, and need to replenish them with something else. We also keep modernizing to branch out into the production of new packaging, including flow-pack and other types of sought-after packaging products.”

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