MINSK, 22 January (BelTA) - Deputy Minister of Antimonopoly Regulation and Trade Svetlana Korotkevich outlined the measures for promoting Belarusian goods in retail networks as she spoke to the media on 22 Janaury, BelTA has learned.
The Ministry of Antimonopoly Regulation and Trade (MART) played host to a seminar on the sale of domestically produced goods. Attending it were enterprises of the Belarusian food industry concern Belgospishcheprom and the Belarusian state light industry concern Bellegprom, trade organizations, and others.
“We gathered a broad audience of manufacturers and trade operators to summarize the work for 2025 and outline ways to improve the achieved results. Our manufacturers presented new products which, I hope, will meet consumer demand,” Svetlana Korotkevich said. She added that the event is aimed at fostering interaction between economic entities for mutually beneficial cooperation. It is an opportunity to study trends and directions for shaping new offers and to identify the products popular with buyers in order to promote them through retail chains.
To promote domestic goods, the Ministry of Antimonopoly Regulation and Trade of Belarus launched a special project in December. “The campaign is aimed primarily at popularizing Belarusian products, language, and culture. In the run-up to the New Year, we saw a response from our major concerns and government bodies - both Belgospishcheprom and Bellegprom - whose affiliated enterprises offered discounts on their goods. Sports centers and businesses in the food service industry are also taking part. This collective engagement demonstrates our love for our products, our country, and everything we create,” Svetlana Korotkevich said.
According to her, every country supports its producers. For example, Russia has developed a draft law on the “national shelf”. “We should not lag behind these trends either. We need to create the preconditions so that our quality, in-demand products can be sold in sufficient quantities. The National Security Concept defines as a primary objective ensuring that at least 85% of food products sold in Belarus are domestically produced. We are making steady progress toward this goal,” Svetlana Korotkevich said.
She noted that the decline in sales of domestically produced goods slowed over the last two quarters of 2025. “By 2030, we will try to achieve the targets set for us by the government and the president,” Svetlana Korotkevich added.
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