MINSK, 12 March (BelTA) – How Belarusian light industry enterprises preserve their positions on the home market and step up export shipments was explained by Deputy Chairwoman of the Belarusian state light industry concern Bellegprom Natalia Moroz on the air of the TV channel Belarus One, BelTA has learned.
Natalia Moroz stressed that it is necessary to increase the presence of Belarusian light industry goods on store shelves. “In order to protect the domestic market, the population has to fall in love with domestic products. That’s the first thing. Secondly, a partnership of the private sector and the authorities is necessary. It is necessary to increase the presence of our goods on store shelves in order to prevent the goods getting ousted by imports. We need to step up the presence of domestic goods in retail chains and shops,” she said. “Apart from the consumer market the next area of work is corporate, state orders. We have stepped up our work in these areas.”
She stressed that now Bellegprom does not focus on the mass market and on big batches of goods. “Our peculiarity is that we are very mobile and often change collections. We have a segment dedicated to the business style for women. It is a product that is in demand. And we are competitive in this segment,” the Bellegprom deputy head noted. “The president wants us to be present in all corners of our country so that domestic goods could reach any customer both in small villages and in district capitals. This is why we are moving in this direction, developing our proprietary store sections together with the Belarusian National Union of Consumer Societies. We have found common ground with retail chains in this period.”
Bellegprom enterprises promote their products onto foreign markets as well. “The growth rate of the export of Belarusian light industry goods already reached 160% in January 2026. We are advancing. It is a complicated process. One can see what we are doing better everywhere, in every area. Among other things we are working on prime costs. We are looking for new markets. We focus on expanding our presence in remote countries,” Natalia Moroz added.
Anzhelina Syromyatnikova, member of the House of Representatives of the National Assembly of Belarus, reviewed the state of affairs with regard to the promotion of Bellegprom products abroad. “As a matter of principle, light industry just like the entire economy of Belarus is geared towards export: 70% of the Belarusian products are sold abroad. At present they are sold in over 80 countries across the globe. All of us are aware of the unprecedented sanctions enforced by the European Union against our goods and services. We work with the countries that are ready to trade with us on mutually beneficial terms and that accept our products without any political conditions. The main one is the neighboring country of Russia that has a bottomless market. And today we have a well-developed chain of proprietary trade over there as well as a trade representation, trading houses, including multibrand ones where a lot of Belarusian industrial enterprises gather under one roof. There are also other countries that are glad to see our goods. Those are China, other Asian countries, countries in Africa, with which we have been recently advancing trade relations and have been signing zero-duty, seamless trade agreements. This is why our goods are welcome in many countries,” she stressed.
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