MINSK, 12 January (BelTA) – Belarus promotes its industrial products in foreign markets by developing distribution networks, Belarusian First Deputy Industry Minister Aleksandr Ogorodnikov and Head of the Belarusian light industry concern Bellegprom Tatiana Lugina said in the Economic Environment program on the Belarus 1 TV channel on 11 January, BelTA has learned.
Aleksandr Ogorodnikov said that a commodity distribution network is a set of foreign legal entities that have contractual ties with a manufacturer and sell products in a given region. "If we are talking about sophisticated technological products, which are made by companies affiliated with the Industry Ministry, it is not only about sales and promotion but, first of all, about maintenance, pre-sale and post-warranty service. This is quite a solid set of tools that help us promote our products," he said.
This product sales mechanism is equally important for the light industry. Different manufacturing sectors use different distribution networks tools, Bellegprom head Tatiana Lugina said. “Trading houses serve as such tools of our distribution networks, especially in the Russian Federation. This means that the share capital is Belarusian and the founders are Belarusian companies. Distribution or dealership is also a widespread practice when companies conclude a contract with a legal entity or a private entrepreneur resident in this or that country and give them the right to work with goods produced in our country under certain conditions. This includes such a form of sales as a franchise used, for example, by such large Belarusian private companies as Conte, Milavitsa, Brest Hosiery Factory,” she noted.
Tatiana Lugina also noted that in recent years light industry enterprises, especially large ones, have begun to understand the importance of presenting their goods through their own distribution chains.
"In 2022 we opened the Belarusian textile trading house Sibir in Novosibirsk. It was founded by four Belarusian companies,” Tatiana Lugina said. "Already last year it expanded the work and posted positive results. In the current period we have set ourselves the task of increasing our potential to sell our products not only in Novosibirsk Oblast, but also expand into Vladivostok and Irkutsk".
