MINSK, 11 June (BelTA) – HC Dinamo Minsk received two awards for its digital projects at the Kontinental Hockey League (KHL) seminar on marketing and communications, BelTA learned from the press service of HC Dinamo Minsk.
The club won in the category “Best Digital Project for Work with the Viewers during the Season” for promoting Zubrik as part of the KHL Talismania and the morning show “In One Link”. As a reminder, Zubrik won all the viewer votes and became the priceless mascot.
The club also took second place in the “Best Video Projects” category. In the 2020/2021 season, the Minsk club updated the content of its YouTube channel, publishing more entertaining content with the players, launching the morning show “In One Link” and releasing the Zubreality series.
HC Dinamo Minsk also won one of the additional nominations. “In One Link” was recognized as the best morning show in the KHL. The KHL also awarded the “Pet Day” project in the category “Best Game Day Case with the Viewers”.