MINSK, 29 April (BelTA) – At BRAVE Combat Federation we see it as our mission to unite athletes form different countries, Mohammed Shahid, President of the BRAVE Combat Federation, Advisor to the Prince of Bahrain, said as he addressed the conference on sports marketing hosted by the NOC of Belarus via video link.
Our vision is unity through sport. This is the main mission of sport: to unite, not divide. In our federation, we never divide athletes by skin color or nationality. Even today, from the point of view of marketing, there are fighters who are well spoken, who can attract public attention and there are those who do not know how to do this. However, for us, this is not a reason to differentiate as well. Because it's kind of discrimination too,” Mohammed Shahid said. “I would like to repeat that the main value of our organization is to promote unity of peoples through sport. Our federation held competitions in Belarus, and your athletes took part in our tournaments. If there is a tendency towards dividing, then we at BRAVE CF stand for uniting. We do not exclude athletes from several countries. We held one of the best tournaments in Belarus, and unity and friendship remain our main goal.”
The International Conference on Sports Marketing was hosted by the National Olympic Committee of Belarus on 29 April.