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19 May 2022, 14:00

How to start a business in Minsk World? Revelations and life hacks from successful businesspersons!

By investing in Minsk World, in commercial premises or an apartment, you open the first and most important page in the history of your business. The multifunctional residential, business, and entertainment complex Minsk World offers not only comfortable living conditions for adults and kids but also the best place for doing business.

The 15-Minute City concept has been implemented here, commercial infrastructure is rapidly developing: cozy restaurants and cafes, gourmet shops, pharmacies and banks, yoga and fitness centers are opening. How are businesspersons from Minsk World doing? We approached them to tell you about it!

The neobistro Kukhnya in the Volna house was the first place we went to.

The neobistro Kukhnya
The neobistro Kukhnya

Near the cafe's entrance there is a summer terrace where you can have a romantic dinner in good weather. What's inside? Cozy homelike interior.

Patrons are comfortably seated at convenient tables. We meet Aleksandr, the proprietor of this establishment, to find out whether he has managed to ride the wave of success since the establishment was opened.

Aleksandr: We really liked this area. We originally wanted to start our business here as soon as the Volna house was built. The idea to open a cafe came to us two years ago. We dreamed of creating a cozy place where people in love, family couples, and young people, who want to have a delicious meal and relax, will feel comfortable.

In 2020 we came to see the places earmarked for commercial real estate. We talked to the colleagues who do business here and to the landlords. Before that we'd seen the success of commercial premises in the residential complex Mayak Minska. And we understood that things could be even better in Minsk World! The population is huge. The area is young. People aged 35-45 live here. We cater to them, we want to make sure that they have a good place here where they can relax and unwind, have a delicious meal and have fun.

Even the staff who work here like the location of our Kukhnya cafe: it is convenient for employees of the cafe to get here. There is a metro station nearby [the metro station Kovalskaya Sloboda was opened in November 2020 and the Aerodromnaya station is supposed to open in summer 2023, finish work with ceramic granite is underway there now). Secondly, the Minsk World infrastructure itself attracts guests!

The neobistro Kukhnya. Minsk World
The neobistro Kukhnya. Minsk World

We initially expected only Minsk World residents to patronize us. But now people who live in other areas also come here. They just come to see the multifunctional complex, appreciate its beauty, and visit our cafe at the same time.

Here we create homelike coziness and comfort for people who will walk along the boulevard of the Volna house. There are pharmacies, shops, and shoe repair on the outside of the house. Just what everyone needs!

There are a lot of great things here. Look at the canopies. They are one of a kind! Minsk World designers went the extra mile to make such exclusive things.

The very format of the Volna house is unusual, it attracts attention! It has shops with a broad range of products, a bank, and a pharmacy.

The territory surrounding the Volna house
The territory surrounding the Volna house

Our competitors, who work next to us, follow the same tradition - to maintain excellent quality and a high level of service. So that everyone who lives here could understand: “It's better to come here than somewhere outside of Minsk World.” Our efforts, established traditions, and emerging new buildings give an overall attractive picture of accomplishment. Today here, within confines of one Emirates quarter people have an opportunity to eat dessert or order a full meal, arrange a celebration and raise a glass.

When you and your friends come here and sit down at a table, you see the beauty of the quarter from inside the room. It is great. We have done our best to make our guests feel comfortable here.

Let's open the doors of the coffee shop with the merry title Fainy Lis in the Istanbul house of the Southern Europe quarter. The sign promises that right here, next to the entrance to the popular Lamoda store, you can eat a piece of delicious cake and drink a cup of coffee.

The coffee shop Fainy Lis
The coffee shop Fainy Lis

The deputy director Maria (pictured on the right) and the chain's owner Yulia spoke to us. Her clothes carry the symbol of the coffee shop chain, which successfully launched 11 years ago. One of the coffee shops was opened in Minsk World.

Maria (right) and Yulia (left). The coffee shop chain Fainy Lis
Maria (right) and Yulia (left). The coffee shop chain Fainy Lis

Yulia: Our business started in 2011. The first coffee shop had a different name – Chocolate Spoon. Those who have long lived in Aerodromnaya Street may remember it.

Maria: We have long dreamed of reopening a cafe in a new area - in Minsk World!

Yulia: When we came here, we saw the beauty of Minsk World - lawns, flowers, playgrounds, everything is beautified and tidy.

A children
A children's playground in the Southern Europe quarter

Maria: Minsk World looks like a separate city. It's like going from Minsk to a new cozy and comfortable place.

Yulia: We took a closer look at the multifunctional complex Minsk World and decided that we should open a coffee shop right here. A beautiful view! A children's playground, greenery, everything is fragrant and - honestly! - without even seeing the premises from the inside, we made a phone call and said that we wanted to start a business.

Spring in the Southern Europe quarter
Spring in the Southern Europe quarter

We had to think carefully about everything: a children's playground, a kindergarten about to open. Who loves sweets the most? Children, of course!

Kindergarten in the Southern Europe quarter
Kindergarten in the Southern Europe quarter

Maria: And a mother may want to drink a cup of invigorating coffee on the way to work after taking the child to the kindergarten in the morning. More and more residents are moving into the Istanbul house. It was commissioned not so long ago. We only opened our coffee shop on 15 February. But we are already getting the profit that we expected to earn in the first three months of our work.

The coffee shop Fainy Lis
The coffee shop Fainy Lis

Yulia: It's true! We bet on the first three months!

Maria: Our manufacturing division is located in old premises but since we do business here, in the newly built Istanbul house! — we understand all its advantages: many problems with utilities and water supply are immediately swept aside. We quickly took care of redecoration, brought in furniture, equipment and opened after two weeks!

Yulia: And in old premises we needed 6-7 months to open!

Maria: I'm sure there is no better solution. There will be many clients. Our colleague opened a flower shop in Mayak Minska 2-3 years ago. Later on she opened a coffee shop there and barely had enough time to came to us for cakes. It's just fantastic: her business in the residential complex Mayak Minska is growing very fast, month after month! I believe in our success!

Time for introductions! This is Fainy Lis
Time for introductions! This is Fainy Lis

Yulia: Why would I advise opening a business in Minsk World? Approval procedures get completed much faster here. I've reconciled everything with my manager via Viber.

Maria: And there is another thing: happy and satisfied people live here.

Yulia: People who have purchased real estate in this area and are happy. It is having an effect. I can see that. I would recommend starting a business in Minsk World. What is business? Business is working with people. Very pleasant work awaits you here. Is it so important!

Management of the door salon Yurkas
Management of the door salon Yurkas

The door salon Yurkas was opened next to the coffee shop Fainy Lis. The director Maksim Sergeyevich (on the right) and his deputy Pavel Aleksandrovich (on the left) talked to us.

Maksim Sergeyevich: We chose from a large number of premises. Some didn't satisfy us due to the location. Some premises were too small and some too large. But we have been working for years and know what we need.

Pavel Aleksandrovich: We were interested in the promising location of the future shop in the multifunctional complex Minsk World! Aerodromnaya Street has good traffic at any time, the sign is readable even when you drive by.

The door salon Yurkas in Minsk World
The door salon Yurkas in Minsk World

Pavel Aleksandrovich: It is our first day of work. But a lot of people have already come.

Maksim Sergeyevich: Clients who live in Yesenina Street came and we had visitors from Malinovka. Some of them managed to tell their neighbors about our shop and some even invited friends from other cities. Thanks to the base build layout that Minsk World offers, we managed to arrange the premises in a stylish and beautiful way. It is very convenient that no finish work had been done here. We made everything just the way we need!

Our salons also operate in other cities and towns where we tried to adapt to an existing renovation style. But, unfortunately, it was not as convenient and comfortable as it is here.

Pavel Aleksandrovich: We will be happy to see all the residents of this area and Minsk residents who want to participate in our promotions and get discounts.

Maksim Sergeyevich: I think that opening a business in Minsk World has a lot of promise. There are many buildings, many houses, many residents, and a convenient location.

Pavel Aleksandrovich: It is profitable to work here. We were counting on this area, buildings are placed very tightly here. Everything is located nearby. I think even more shops and boutiques will appear here, new kindergartens and schools will open.

It is true! Shops for adults and children, pharmacies and beauty salons, yoga and fitness centers as well as other businesses are already open in the multifunctional complex Minsk World.

Here you can always find everything you need for your four-legged friends.

A veterinary pharmacy and a pet shop in Minsk World. Places for walking and basic training are nearby!
A veterinary pharmacy and a pet shop in Minsk World. Places for walking and basic training are nearby!

Pharmacies are open, clinics and private medical centers are supposed to be built.

A pharmacy in Minsk World
A pharmacy in Minsk World

Grocery stores are open to offer everything you and your family may need!

The Sosedi shop in Minsk World
The Sosedi shop in Minsk World

Welcome to beauty salons that help you always be attractive and stylish.

Top Gun offers fashionable men
Top Gun offers fashionable men's haircuts

Beauty House. Do you want to be truly beautiful? Come on in!
Beauty House. Do you want to be truly beautiful? Come on in!

We also talked to Tatyana Stepanova, the owner of several premises in Minsk World stylobates where a barbershop for true connoisseurs of beautiful men's haircuts is open as well as a coffee shop in the Diadema house in the Emirates quarter.

Need a trendy haircut? Welcome to Minsk World!
Need a trendy haircut? Welcome to Minsk World!

Is it profitable to buy commercial premises and rent them out? We asked Tatyana Stepanova about that. She told us about her hopes for a successful business that had come true and about future plans.

Tatyana Stepanova owns several commercial premises in Minsk World
Tatyana Stepanova owns several commercial premises in Minsk World

When we set out to open the first outlet, we had concerns about the future success of the enterprise. We wondered whether clients will come. But we looked around and saw that the complex is developing, houses are being built, and people are willing to buy real estate. There will be many clients! And any business will be successful. Here you can always open your own business and do your favorite work. My premises have never been idle for a single month. They are popular! Entrepreneurs want to do business in Minsk World. I will definitely buy commercial real estate in this multifunctional complex.

Do you need vitamins for good health or medications? There is always a pharmacy nearby!
Do you need vitamins for good health or medications? There is always a pharmacy nearby!

Minsk World. A world of beauty created for you!
Minsk World. A world of beauty created for you!

The landlady Tatyana Stepanova:

The group of developers Minsk World offers very profitable installment plans. An installment plan is the decisive factor for me personally! There are very good offers at the moment. They offer attractive prices and locations - everything is close to the metro, there are stops and key highways of the city nearby, there will be a large shopping and entertainment center [Avia Mall, one of Belarus' largest shopping and entertainment centers, is under construction. The mall was named after the Minsk 1 airport, which connected the capital with other parts of the world for more than 80 years. It will be opened next to the International Financial Center – a transnational hub for realizing various business projects].

The International Financial Center
The International Financial Center

The shopping and entertainment center Avia Mall
The shopping and entertainment center Avia Mall

The appearance of these objects on the multifunctional complex map will drive up prices per square meter in the newly built houses in prestigious quarters of the multifunctional complex! Would you like to invest to invest in prestigious real estate at a profit or open your business in Minsk World, thus securing stable and confident future for you and your family?

Welcome to Minsk World, the place for comfortable life and successful business!

The short number is 7675 (the landline numbers are +375 17 269−32−90, +375 17 39−39−465, +375 17 38-81-719). Welcome to sales offices located at 9 Mstislavtsa Street and 11 Mstislavtsa Street! Do you live outside the capital city? Minsk World consultants in 57 towns and cities of Belarus will answer your questions.

Minsk World. World of your success and prosperity!

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