There is no such thing as quiet and desertedness in Dana Mall. The country's largest mega-mall attracts thousands of customers every day. But today there is something incredible going on here! Sliding automatic doors to the main atrium simply do not have time to close - the flow of people is endless!
What's up? It is Black Friday! A holiday of all shopaholics and a great chance for all types of buyers to buy the goods they need at significant discounts!
By the way, Dana Mall has implemented health safety measures over the coronavirus pandemic since the spring. Face masks are a must. Forgetful buyers are reminded of the need to comply with this rule and are provided with a mask. At the entrance there are two disinfection booths, aseptics are available in every store, navigation tools urge customers to observe the necessary social distance.
Shopping is comfortable and safe!
The huge number of buyers is understandable - discounts at Dana Mall this Black Friday reach 90%! It is not surprising that the most impatient buyers headed to the mall early in the morning. Many young women of fashion, for example, have mastered a useful trick: they try on what they want to buy a day before, so that on Black Friday they just come for it and take it at the best price! It works great!
More than 50 outlets of the mall decided to join the Black Friday promo. These are both well-known international companies that represent collections of clothing, footwear and accessories of well-known brands, as well as leading domestic manufacturers and representatives of retail chains.
The Tsarskoe Zoloto jewelry store, for example, offers discounts from 50% to 80% for the entire assortment. Here Black Friday will last the entire weekend. By the way, many shops of the mall decided to expand the promo!
According to Viktoriya Petkevich, Deputy Director for Marketing and Product Management at Zalant Group (Tsarskoye Zoloto brand), the company has been taking an active part in the Black Friday campaign for several years already.
“We can see that this campaign, popular with customers, is gaining momentum every year. It means a growth in sales for sellers. Buyers know that discounts are real and pretty good. Black Friday is a truly beneficial campaign!” the representative of the company said.
The store of the Tsarskoye Zoloto jewelry chain in the Dana Mall shopping center opened on 5 November.
“We are very pleased with the fact that our store operates in Dana Mall. This is a very good place, and there are always a lot of customers here. This shopping center is very good at creating a truly festive atmosphere for visitors. It is of particular importance now, on New Year's Eve days!” said Viktoriya Petkevich.
The York. Home Products store, which sells various products to create home coziness and comfort, offers up to 70% discounts. Buyers will be especially interested in high-quality dishes at the best prices, and also in trendy storage systems perfect for getting any house in order.
“For us, Black Friday is one of the most effective instruments to boost sales, attract customers, and stimulate demand ahead of the New Year season,” director of the shop Zinaida Kontsevaya said.
She is well aware that big sales benefit not only customers who buy at the best prices, but also businesses. This is an excellent opportunity to satisfy the demand to the fullest and make their customers happy.
“We take part in the Black Friday promo every year for a number of reasons. Firstly, it is a good opportunity to attract new clients, because a lot of people are searching for something during the global sale and some find the desired items in our store. Secondly, it is a nice reason to begin the New Year season earlier, because many people start looking for presents at the end of November, and like to buy them at a discount. With this in mind, we have expanded the range of products on sale. More than 4,000 items are taking part in the promo in our store: tableware, kitchen accessories, lamps, bathroom accessories, and a lot of other useful home products,” Zinaida Kontsevaya noted.
Dana Mall today is a bright celebration of grand shopping!
When asked what goods they are interested in most, customers give different answers.
“I would like more discounts on household appliances!” a young couple said.
“I am interested in the size of discounts on jewelry, it will guide my choice!” a young man identified his priorities in advance. He probably knows whom the purchase is intended for.
“We will make spontaneous purchases today – we will buy what we like on the spot!” two girlfriends laughed.
Vendors emphasize it is no accident that Black Friday has an important implication – this day is believed to be the start of Christmas and New Year's Eve sales. Various promos in retail outlets of the shopping and entertainment center Dana Mall will last nearly all the way till Old New Year! The entire décor of the shopping center will help create a festive atmosphere – a stunning New Year tree was set up here yesterday! As always it is unbelievably beautiful!
Celebration of gainful shopping has just begun and every one of us can still participate in it! Come on down to Dana Mall and dive deep into the sea of smart discounts and festive mood!
The entire country knows the address: the shopping and entertainment center Dana Mall, 11 Mstislavtsa Street, Vostok metro station, Minsk.
Black Friday in the shopping and entertainment center Dana Mall will give you the brightest emotions and the best purchases of the year!