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11 February 2020, 14:42

Belarus to launch TV audience measurement system by year end

Aleksandr Karlyukevich. Archive photo
Aleksandr Karlyukevich. Archive photo

MINSK, 11 February (BelTA) – A TV audience measurement system will start working in Belarus by the end of 2020, Belarus Information Minister Aleksandr Karlyukevich told journalists following a meeting between the Belarusian president and heads of the country's biggest state-run media outlets, BelTA has learned.

The Belarusian president gave an instruction to create a system that will measure TV viewership in the country, Aleksandr Karlyukevich said. “The system is set to come into operation by the end of 2020. It will benefit the whole TV advertisement market and all products,” Aleksandr Karlyukevich added.

Which company will be responsible for designing the system was not discussed at the meeting. “The president left it for TV channels to decide,” the minister noted.

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