MINSK, 21 April (BelTA) – Belarus is keen to strengthen its tourism ties with China, the National Tourism Agency of Belarus told BelTA following the international tourism forum held in Hong Kong, China’s Special Administrative Region on 14–17 April with the participation of a Belarusian delegation.
The Consulate General of Belarus in Hong Kong hosted a working meeting between Consul General Tatiana Kharlap and Director of the National Tourism Agency Dmitry Morozov. The meeting discussed the prospects for cooperation. Attending the meeting were also Vice-Consul Nikita Petruchenya and Director of the tourism operator ETP Asia Matthew Ma.
The parties touched upon the organization of Belarus' national stand at the upcoming Hong Kong International Travel Expo, scheduled for 12–15 June. During the exhibition, a B2B workshop will be held between Belarusian and Chinese tourism industry representatives.
The National Tourism Agency stressed that the meeting paid special attention to China's southern regions, which are among the most promising outbound tourism markets. These regions are also of great interest to Belarusian tourists, offering diverse leisure opportunities. The parties highlighted the need for a comprehensive approach to promote Belarusian tourism products, using both online and offline marketing strategies.
"The awareness about Belarus' tourism resources in the southern regions of China remains insufficient among industry professionals and potential tourists. Enhanced marketing efforts could significantly increase the tourist flow from this promising region," the National Tourism Agency noted.
Belarus' tourism potential was showcased at the summit to discuss innovative city branding for boosting tourist appeal. The summit's partners included five leading international tourism organizations: the United Nations Tourism Organization (UNWTO), the Pacific Asia Travel Association (PATA), the World Travel & Tourism Council (WTTC), the European Travel Commission (ETC), and the Global Tourism Economy Forum (GTEF).
The summit served as a platform for communication and cooperation among representatives of the tourism industry from more than 43 countries. It provided an opportunity to discuss strategies for the high-quality development of the tourism sector by leveraging the global reach of the World Tourism Cities Federation (WTCF) and Hong Kong's advantages as an international metropolis and influential regional hub.
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