DUBAI, 20 February (BelTA - Emirates News Agency) - Dubai Festivals
and Retail Establishment (DFRE), an entity of the Dubai Department of
Economy and Tourism (DET), delivered an exceptional calendar of
world-class festivals, events and citywide experiences throughout 2025,
reinforcing Dubai’s position as a leading global destination for retail,
entertainment, tourism, and innovation.
The year’s achievements demonstrate DFRE’s pivotal role in driving economic growth, enhancing quality of life, and delivering on the ambitious vision of the Dubai Economic Agenda D33, to double the city’s economy and further consolidate Dubai’s position as a leading global destination for business and leisure.
Throughout 2025, DFRE delivered a dynamic portfolio of signature festivals, including the 30th edition of Dubai Shopping Festival, the record-breaking ninth edition of Dubai Fitness Challenge, the fourth edition of Dubai Esports and Games Festival, and the expanded 28th edition of Dubai Summer Surprises. This was complemented by the Dubai Calendar, which featured over 1,000 citywide events. Collectively, these initiatives attracted millions of residents and visitors, supported economic activity across multiple sectors, and showcased Dubai’s distinctive ability to create memorable experiences that appeal to diverse audiences.
Ahmed Al Khaja, CEO of DFRE, said, “Guided by our city’s visionary leadership, 2025 was a transformative year for DFRE, marked by record-breaking achievements across our flagship festivals and initiatives. Our success reflects the strength of Dubai’s integrated approach to tourism, retail, and entertainment, underpinned by exceptional public-private sector collaboration.
From the landmark 30th edition of Dubai Shopping Festival, to the record participation seen during the Dubai Fitness Challenge, Dubai delivered world-class experiences that drove meaningful impact and strengthened the city’s global appeal. As we look ahead, with the 10th anniversary Retail Calendar well underway, featuring 18 festivals and campaigns across 250 days, DFRE is committed to supporting the goals of the Dubai Economic Agenda, D33, and to further consolidate Dubai’s position as a leading global destination for business and leisure, and the best city to visit, live and work in.”
The year’s achievements demonstrate DFRE’s pivotal role in driving economic growth, enhancing quality of life, and delivering on the ambitious vision of the Dubai Economic Agenda D33, to double the city’s economy and further consolidate Dubai’s position as a leading global destination for business and leisure.
Throughout 2025, DFRE delivered a dynamic portfolio of signature festivals, including the 30th edition of Dubai Shopping Festival, the record-breaking ninth edition of Dubai Fitness Challenge, the fourth edition of Dubai Esports and Games Festival, and the expanded 28th edition of Dubai Summer Surprises. This was complemented by the Dubai Calendar, which featured over 1,000 citywide events. Collectively, these initiatives attracted millions of residents and visitors, supported economic activity across multiple sectors, and showcased Dubai’s distinctive ability to create memorable experiences that appeal to diverse audiences.
Ahmed Al Khaja, CEO of DFRE, said, “Guided by our city’s visionary leadership, 2025 was a transformative year for DFRE, marked by record-breaking achievements across our flagship festivals and initiatives. Our success reflects the strength of Dubai’s integrated approach to tourism, retail, and entertainment, underpinned by exceptional public-private sector collaboration.
From the landmark 30th edition of Dubai Shopping Festival, to the record participation seen during the Dubai Fitness Challenge, Dubai delivered world-class experiences that drove meaningful impact and strengthened the city’s global appeal. As we look ahead, with the 10th anniversary Retail Calendar well underway, featuring 18 festivals and campaigns across 250 days, DFRE is committed to supporting the goals of the Dubai Economic Agenda, D33, and to further consolidate Dubai’s position as a leading global destination for business and leisure, and the best city to visit, live and work in.”
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