The program of the 21st edition of the international exhibition Belarusian Construction Week 2021 is packed with numerous business meetings and B2B sessions. Business processes do not stop, and the search for new partners, suppliers, customers is essential for keeping a company growing. One of the arrangements achieved at the forum is particularly notable – Belarus' biggest developer Dana Holdings is set to significantly expand cooperation with Keramin, the leading domestic manufacturer of ceramic tiles and sanitary ware and one of Europe's biggest producers of porcelain gres.
Representatives of the two companies agreed that in 2021 and 2022 the supplies of Belarus-made finishing materials to the Minsk World facilities under construction will be doubled! This is a win-win solution: the quality of materials and uninterrupted supplies are important for the developer, while the manufacturer will get a big order from a reliable customer.
The expo is a good occasion to demonstrate that those who work hard will prosper and achieve success. It doesn't matter whether it is a private or state-run enterprise, it is easy to find common ground when it comes to economic interests.
Dana Astra Director Pavel Ovcharov calls the agreement to expand cooperation with Keramin a logical continuation of the long-standing business relationship.
“We build modern mixed-use complexes which boast high comfort, functionality and beauty. In the finishing of public-use areas, entrances and facades of the buildings we widely use ceramic tiles and ceramic granite, which are reliable, high-quality and aesthetic materials. Our cooperation with Keramin began in 2010, and since then our company has bought over $2.5 million worth of products from this enterprise. On the whole, domestic building materials and equipment account for 98% of those used in the construction of the complexes,” said the head of the company.
In recent weeks the builder has agreed to increase purchases from a number of leading domestic manufacturers of building materials, machinery and equipment. Work is in full swing at the construction sites of the Park Chelyuskintsev complex, which is set to be commissioned this year, as well as at the Minsk World complex. Minsk residents still need new modern housing and commercial premises, so no pandemic can put the construction project on hold.
“Our company is increasing the pace of construction at the Minsk World mixed-use complex. It was decided to complete the main part of the works by the end of 2023, i.e. ahead of the deadline stipulated in the investment agreement signed through 2027.” This year alone, we plan to commission at least 700,000 square meters of residential and commercial real estate – this will be a new record. We are working in a stable and confident way. To press ahead with our plans, we need reliable suppliers of high-quality products. Keramin has proven itself as a reputable company. This is why we intend to expand and strengthen our cooperation. In 2021-2022, we will buy twice as much tiles from this Belarusian enterprise,” Pavel Ovcharov said.
According to Aleksandr Puzevich, deputy director for commercial issues of Keramin-Stolitsa Invest, any domestic manufacturer would be happy about fruitful cooperation with such a big real estate developer.
“The history of our partnership started many years ago. Our company supplies tiles, ceramic granite, and sanitary ware that the developer uses both for residential and commercial real estate. We are happy that our partners choose our products for such large-scale products as the complexes Park Chelyuskintsev and Minsk World – this is prestigious and beneficial,” Aleksandr Puzevich believes.
The Belarusian market for facing tile changed dramatically over the past two decades. Firstly, it expanded, because tiles are use more and more in interior design and design of facades and entrances. Secondly, the demand for ceramic granite, large tiles, and tiles that look like marble or wood has increased. Keramin carefully keeps track of all new trends.
“The emergence of new formats of tiles, reduced thickness, even higher durability, and technological ways of painting – all these things allow manufacturers to virtually completely imitate natural textures or contrariwise come up with their own ones. Apart from that, several variants of the surface are offered – glossy, opaque, or combined. All of it allows using tiles or ceramic granite not only in traditionally ‘wet' areas – the bathroom or the toilet but in entrance halls, drawing rooms, and loggias. Keramin keeps an eye on the trends and tries to shape them. For instance, a short while ago we presented new tiles and ceramic granite products from the Atmosphere collection,” Aleksandr Puzevich said.
It is important to note that cooperation of the two companies turns out to be profitable for ordinary consumers, too. Those, who will move into new apartments in the residential complexes Dana Holdings builds, will be in for a pleasant surprise if they buy Keramin products, Head of the Marketing Office of Keramin-Stolitsa Invest Yelena Voronova said.
“Our joint program offers custom prices to those, who buy real estate from Dana Holdings. They get an opportunity to buy any products of ours with a 12% discount. It is our company's policy to offer quality products at affordable prices. Thanks to the program with Dana Holdings purchases will be even more profitable!” Yelena Voronova noted.
