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04 June 2024, 19:14

Bellegprom enterprises actively promote goods on marketplaces

MINSK, 4 June (BelTA) - Bellegprom enterprises actively and successfully trade on marketplaces, Chairwoman of the Belarusian light industry concern Bellegprom Tatiana Lugina told the media, BelTA has learned.

“We are actively promoting our goods, popularize them through social networks and online trade. Our task is to constructively integrate into all the processes that are taking place, and, of course, online trade is also one of the vectors that our enterprises are working on. There are enterprises that are quite successful in this area, holding a significant share of their sales through marketplaces such as Wildberries, Ozon, Lamoda. They successfully sell their products both in our country and, of course, in the Russian Federation,” Tatiana Lugina said. “We prioritize sales through these platforms. We understand that today it is not enough to go to the warehouse and ship goods to those marketplaces. You also need to have high rankings there, to be on the first pages in search engines. This is a whole process which we are mastering.”

According to her, a creative approach to business plays a major role here. “We are creative. We look up to many private companies both in our country and abroad in order to stay afloat and enjoy popularity,” the Bellegprom chairwoman said.

“Today there are all kinds of ways to advertise and promote products. We have recently noticed the increasing popularity and demand for Bellegprom - clothing, linen knitwear, footwear and haberdashery. Today everything can be found on the shelves of the stores for every taste, purse and preferences of our citizens – both the youth and adults,” Tatiana Lugina said.
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