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06 July 2022, 19:18

Belarusian producers to sell via Chinese marketplaces

MINSK DISTRICT, 6 July (BelTA) – SZAO Industrial Park Development Company and the Chinese company UJU Holding Ltd will cooperate with some Belarusian producers, BelTA has learned.

A ceremony to open Belarus' national pavilion on the Chinese online platforms Jingdong and Douyin took place in the China-Belarus industrial park Great Stone on 6 July. The event was timed to the 30th anniversary since Belarus-China diplomatic relations were established. SZAO Industrial Park Development Company is the operator of the national pavilion.

During the ceremony SZAO Industrial Park Development Company, UJU Holding Ltd, and Belarusian producers (Minsk Dairy Plant No.1, Neman Glassworks, and Bellakt's official representative in China OOO United Lavie International Trade) signed memorandums of cooperation. The signed documents will ensure effective promotion of Belarusian products on Chinese marketplaces.

JingDong is one of China's largest online trade platforms. Belarus' national pavilion on this platform offers products made by such companies as Kommunarka, Spartak, Vitba, and Belprodukt. The product range will grow larger all the time.

In addition to its commercial component Belarus' national pavilion on the Douyin platform (a Chinese version of TikTok) is supposed to get Chinese users familiar with Belarus' traditions, its culture, nature, and places of interest.

Since the pavilion was launched in test mode, the total number of subscribers of Belarus' national pavilion has exceeded 210,000 while revenues have reached 1.1 million yuans or the equivalent of $164,038 in line with the exchange rate of the National Bank of the Republic of Belarus. The ambassador extraordinary and plenipotentiary of Belarus to China took part in the first stream on Douyin on 5 July. Over the course of 2.5 hours the number of subscribers of the national pavilion went from 70,000 to 193,000. The number of concurrent viewers, who watched the live stream, reached 110,000, with the total number of views at 1.32 million.

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