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13 March 2024, 12:07

Belarus’ vice premier sets tasks for Atlant’s new director general

Piotr Parkhomchik. An archive photo
Piotr Parkhomchik. An archive photo
MINSK, 13 March (BelTA) – Belarus’ Deputy Prime Minister Piotr Parkhomchik has introduced Dmitry Kharitonchik, the newly appointed director general of Atlant, to the team of the company, BelTA has learned.

A reminder, Belarusian President Aleksandr Lukashenko gave the greenlight to the appointment of Dmitry Kharitonchik, who previously worked as Deputy Industry Minister, as Atlant director general.

“I met Dmitry Ivanovich at Belarusian Automobile Plant back in 2007. He had a good career; he worked as an operator of CNC machines for some time. He went through all the steps of middle management. He was in charge of one of the most complex workshops - the hydromechanical transmission workshop. He was deputy director general for quality. All his subsequent jobs had to do with the manufacturing sector. At the Industry Ministry he was responsible for foreign economic relations,” said Piotr Parkhomchik.

According to him, the main task for the new director general is to boost sales. “A serious task has been set - to increase sales as soon as possible and address overstocking and then to move on to issues related to production. It is necessary to step up efforts to address these issues, we should see progress every month,” said the deputy prime minister. “We also need to diversify operations. “An idea should be translated into a prototype within several months. It is necessary to put together young creative teams, and the more such teams you have, the faster the result will be,” he said.

In addition to that, the deputy prime minister spoke about the initiative to provide soft loans for purchasing domestic goods. “After two months since the initiative was launched, we see a solid interest in such loans. To date, more than 20,000 loan applications have already been submitted for the purchase of various goods. Both refrigerators and washing machines made by the company are in demand,” noted Piotr Parkhomchik.

Founded in 1959, Atlant is known as a producer of popular brands of high-quality refrigerators, freezers and washing machines. 
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