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06 July 2022, 17:51

Belarus utilizes electronic commerce mechanisms to promote goods onto Chinese market

MINSK, 6 July (BelTA) – Belarus utilizes electronic commerce mechanisms in order to promote goods onto the Chinese market. Belarusian Deputy Economy Minister Alesya Abramenko made the statement during a ceremony held in the China-Belarus industrial park Great Stone on 6 July to open Belarus' national pavilion on the Chinese online platforms Jingdong and Douyin, BelTA has learned.

Alesya Abramenko said: “Digitization growth, gradual transition to electronic commerce represent a driver of key changes in the world economy and respectively a driver of interaction of two strategic partners – Belarus and China. Trade between the two countries grows higher every year and exceeded $5 billion in 2021. Belarus' export to China exceeded $900 million, 17.5% up from 2020. Interest in Belarusian goods is on the rise. The export of food products that have won the trust of Chinese consumers is rising rapidly.”

In her words, approaches are changing to launching and promoting new products, to attracting the attention of buyers, most of whom are active users of social networks and digital marketplaces. The time requires new trendy decisions and confident steps, she noted. The traditional principle of showing the goods at their best remains in place on digital platforms, too.

Alesya Abramenko went on saying: “Today over 100 Belarusian enterprises are accredited and work successfully on the Chinese market. Governments of the two countries work hard to lift trade barriers and remove restrictions, enable free trade in services and the implementation of investments. We hope for successful and active development of transboundary digital trade in the country in association with the largest Chinese platforms. Belarus has yet to fully utilize the potential for this kind of trade interaction. It is a new mechanism for promoting products on China's market.”

The deputy economy minister remarked that digital trade allows erasing borders and distances thanks to the broad adoption in international practice, the constantly growing number of online buyers. “I am convinced that organic and wholesome Belarusian products will find their way online to the heart of Chinese buyers,” she stressed.

In conclusion of the speech Alesya Abramenko wished initiators of the project to create Belarus' national digital pavilion strength and energy for the sake of filling it with creative ideas and initiatives.

A ceremony to open Belarus' national pavilion on the Chinese online platforms Jingdong and Douyin took place in the China-Belarus industrial park Great Stone on 6 July. The event was timed to the 30th anniversary since Belarus-China diplomatic relations were established. SZAO Industrial Park Development Company is the operator of the national pavilion. In addition to the trade functionality Chinese users will be able to discover places of interest, culture, traditions, and history of Belarus. Various videos will be published to highlight attractive peculiarities of Belarus for the Chinese audience.

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