MINSK, 29 January (BelTA) - Belarus has almost doubled its exports to Russia in recent years, Belarusian Deputy Prime Minister Piotr Parkhomchik said in an interview with the Belarus 1 TV channel, BelTA has learned.
“We usually sold some $13 billion worth of our products to Russia a year. In 2022, the exports reached $22 billion, and $23 billion in January-November 2023. We can say that we will definitely reach $25 billion in 2023. Thus, we have almost doubled the sales of our products in the Russian market,” Piotr Parkhomchik said.
The opening of new multi-brand centers is a strategy to promote Belarusian goods in the Russian market this year. “Our ministries, concerns are working out new ways to promote products first in the domestic market. Da Domu stores have been opened in Minsk. We have also opened two such outlets in Russia - in Novosibirsk and Yekaterinburg. In the near future We plan to open eight more such outlets in Russian major cities to bring our light industry products closer to consumers,” the deputy prime minister said.
“We have also revised our views on complex technical, innovative products. We are looking for new methods of promotion and realize that selling only a tractor is wrong today - we need to sell services and technologies together with it. There is a BELAZ center in Kemerovo Oblast, and today it sells everything that is produced by the organizations of the Belarusian Industry Ministry. This includes tractors and passenger transport,” Piotr Parkhomchik said.
According to him, there is a portfolio of orders for a number of enterprises of the industrial complex for 2024. "Integral, Planar are showing very good results as they were fully loaded in 2022-2023 and demonstrated growth within 1.6-1.7 times. This year the order portfolio is full and envisages a strong growth within 1.2-1.3 times. We are also pleased with the performance of Horizont. Two years ago, we reached the sale of 1 million TV sets. In 2023 this number exceeded 3 million. The task set by the government for 2023 was to add another million, so that the number of produced and sold TV sets would be about 4 million,” the deputy prime minister said.
“We usually sold some $13 billion worth of our products to Russia a year. In 2022, the exports reached $22 billion, and $23 billion in January-November 2023. We can say that we will definitely reach $25 billion in 2023. Thus, we have almost doubled the sales of our products in the Russian market,” Piotr Parkhomchik said.
The opening of new multi-brand centers is a strategy to promote Belarusian goods in the Russian market this year. “Our ministries, concerns are working out new ways to promote products first in the domestic market. Da Domu stores have been opened in Minsk. We have also opened two such outlets in Russia - in Novosibirsk and Yekaterinburg. In the near future We plan to open eight more such outlets in Russian major cities to bring our light industry products closer to consumers,” the deputy prime minister said.
“We have also revised our views on complex technical, innovative products. We are looking for new methods of promotion and realize that selling only a tractor is wrong today - we need to sell services and technologies together with it. There is a BELAZ center in Kemerovo Oblast, and today it sells everything that is produced by the organizations of the Belarusian Industry Ministry. This includes tractors and passenger transport,” Piotr Parkhomchik said.
According to him, there is a portfolio of orders for a number of enterprises of the industrial complex for 2024. "Integral, Planar are showing very good results as they were fully loaded in 2022-2023 and demonstrated growth within 1.6-1.7 times. This year the order portfolio is full and envisages a strong growth within 1.2-1.3 times. We are also pleased with the performance of Horizont. Two years ago, we reached the sale of 1 million TV sets. In 2023 this number exceeded 3 million. The task set by the government for 2023 was to add another million, so that the number of produced and sold TV sets would be about 4 million,” the deputy prime minister said.
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