MINSK, 8 April (BelTA) – Spartak and Krasny Mozyryanin confectioneries have made a decision to merge, BelTA learned from the website of the state food industry concern Belgospishcheprom.
“A pivotal decision has been made for two companies: Spartak and Krasny Mozyryanin. The latter will merge with the management company Spartak. The Gomel-based Spartak confectionery has experience and good prospects of product sales both domestically and abroad. The company sells to more than 25 countries worldwide,” the Belgospishcheprom concern informed.
According to the concern, the main objective of the merger for the Spartak joint venture is to increase the efficiency of Krasny Mozyryanin. Founded in 1913, Krasny Mozyryanin is one of Belarus' oldest food industry enterprises.
“There are plans to optimize the factory's assortment, upgrade production processes, reduce the production cost, increase the brand awareness of Krasny Mozyryanin in cooperation with the Spartak brand. This is the first step towards the creation of a confectionery cluster in Belarus. This will not affect the well-known traditional trademarks of Krasny Mozyryanin. Quite the opposite, it is expected to strengthen its market position due to more recognizable trademarks of Spartak,” the concern said.