MINSK, 12 April (BelTA) - On its 25th anniversary, FC BATE Borisov launched cooperation with the United Nations Children's Fund (UNICEF) in Belarus, an international organization that protects children and their rights. The signing of the memorandum took place at Borisov Arena, BelTA learned from the UNICEF office in Belarus.
FC BATE understands that the popularity of football as a team game and the authority of the athletes can serve as an example of healthy lifestyles and promote positive habits and behaviors for children. Using UNICEF's expertise, the club expects to make matches even more child- and teenager-friendly.
The two organizations' plans include developing a positive and friendly fan support culture in the stands of Borisov Arena, creating a children's inclusive zone where families can learn about various aspects of childhood; organizing joint fundraising projects for the Family for Every Child program, which helps children with disabilities regain contact with their biological families or find adoptive parents. In 2021, the club will offer several lots, among which, for example, the opportunity to participate in the team's training. Information about them will be available on the social networks of FC BATE and UNICEF Belarus.
“We are glad to cooperate with UNICEF in Belarus, which supports many famous sports clubs in different sports all over the world. This is an opportunity for us to become part of a global movement to develop the potential of children and adolescents through sports. We hope to be useful. Our partnership with UNICEF in Belarus will enable us to strengthen the club's work with family audiences, children and adolescents. In this way we will emphasize that sport is open and accessible to all,” said Deputy Director General for Marketing of FC BATE Alesya Katerinich.
“Any sport is a game. It is through play that children develop - physically, emotionally, intellectually. Sport can change children's lives. Through cooperation with the legendary BATE, we will work to make sports more accessible, inclusive, safer, ensuring and protecting the rights of every child,” UNICEF Representative in Belarus Tanja Radocaj emphasized.
After the signing ceremony, representatives of the two organizations and club players Andrei Kudravets and Semyon Lazarchik visited a maternity hospital in Borisov to present gifts from the club. This sign of attention will be given to the mothers as a congratulation on the birth of a child. It will be a kind of symbol of the birth of a new partnership - FC BATE and UNICEF in 2021.
Borisov has the status of a child-friendly city. This is another initiative supported and developed by UNICEF in Belarus.
Photo courtesy of FC BATE