MINSK, 27 September (BelTA) – Radio Belarus International will also be airing programs in Arabic from 1 October. The radio's new 2017-2018 season will see a number of innovations and interesting projects, BelTA learned from the press service of the Belarusian TV and Radio Company.
Today Radio Belarus International broadcasts in eight languages: Belarusian, Russian, English, German, Polish, French, Spanish, and Chinese. A new language, Arabic, will be introduced in the new season. The radio will air a special weekly social and political Arabic-language program entitled Meet Belarus!
“Our country is rapidly developing cooperation with Arab countries in various fields, from policy to economy to social and cultural matter. This will be reflected by our programs. Thus, our potential audience will grow by some 345 million in different Arabic-speaking countries. It goes without saying that the programs will be prepared by native speakers,” Executive Director of Belarus Radio International Naum Galperovich said.
The Belarusian TV and Radio Company will also considerably expand its Chinese service in the new season. The focus will be put on numerous Belarus-China social and cultural contacts, the life of Chinese specialists and students in Belarus, as well as on large-scale interstate projects in the Silk Road Economic Belt. The creative team of the program Your Friend Belarus comprises the radio station's regular editors and Chinese citizens: professional journalists and translators, graduates and teachers of the Institute of Journalism of Belarusian State University.
“The top priority of the international broadcast is to form, support, and cultivate Belarus' positive image in the global media space. This goal is especially relevant in the context of work with the Chinese-speaking audience, the largest one in the world,” Naum Galperovich remarked.
The abiding interest of Spanish- and French-speaking listeners in Belarusian programs prompt Belarus Radio International to expand its content and the range of topics in French and Spanish: they are politics, economy, culture, and sports. The radio pays special attention to Belarus' bilateral cooperation with Western Europe and Latin America.
Radio Belarus International plans to keep expanding its presence in social media, Facebook, and WeChat, and also develop its own YouTube channel.
