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30 August 2019, 14:15

Plans to rebrand Minsk Card project

Image courtesy of
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MINSK, 30 August (BelTA) – The Mingorspravka enterprise intends to change the name of the project Minsk Card and open a representative office in Brest soon, BelTA learned from Mingorspravka Director Boris Vasilyev.

Minsk Card project offices have been opened in all the oblast capitals but Brest. “A certain agreement has been reached. I think we will open our office in Brest in early September,” Boris Vasilyev shared the plans. The name of the project (Guest Card in Russian, Minsk Card in English) may be changed soon because Mingorspravka is intent on catering not only to foreign tourists but Belarusians as well.

Minsk Card. Cities&Regions of Belarus is implemented by Mingorspravka with assistance of the Sports and Tourism Ministry, the Culture Ministry, the Minsk City Executive Committee, the Minsk Oblast administration, the tourist information center Minsk as part of the government program Hospitable Belarus for the 2016-2020 period. Museums, galleries, zoos, aqua parks, hotels, restaurants, cafes, retail outlets, car rentals, and bicycle rentals participate in the project by offering bonuses and discounts for their services.

The project initially included 74 places of interest in Minsk and the region. At present it includes over 700 places all over the country. However, the list of places of interest remains incomplete. According to the Mingorspravka director, the list could use more historical and cultural places, including not only well-groomed ones. Mingorspravka believes tourists could be interested in visiting temples, monuments, squares, and even neglected castles, country estates that sell no tickets yet attract people. Belarusians and foreign tourists also eagerly visit farm stays. Mingorspravka intends to establish contacts with owners of farm stays as well.

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