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17 February 2020, 14:00

It's love actually! Dana Mall celebrates Valentine's Day on a big scale

A real surprise usually comes out of nowhere. But when it surpasses all expectations, when it blows your mind, when it is stunning and when you almost do not believe the reality of what is happening - such a surprise can be called grandiose. The Valentine's Day show on the Friday night of 14 February in Dana Mall was exactly this way. An incredible gift for everyone who is in love!

<i>Dana Mall shopping and entertainment complex puts on a grandiose show in honor of Valentine' title='Dana Mall shopping and entertainment complex puts on a grandiose show in honor of Valentine's Day on 14 February'/>
Dana Mall shopping and entertainment complex puts on a grandiose show in honor of Valentine's Day on 14 February

17.30. Nothing is happening yet, but the feeling of the celebration in Dana Mall is becoming more concentrated, thicker! Not only in the main atrium, where a concert venue was prepared, but also across all three floors. Something is in the air!

Decorations deserve a special mention. Dana Mall can transform and spruce up ahead of all holidays. Let's remember the Christmas tree which stunned all Minsk residents and guests of the capital during the last Christmas and New Year celebrations! Belarusians who have been abroad compared it with the New Year symbols in the Galeries Lafayette in Paris and Harrods in London and came to conclusion that our Christmas tree was better!

The shopping center has transformed again. Under the dome there is a huge crescent, with a couple of lovers sitting on it. Balls, multimedia screens, magic lighting... Beautiful!

<i>The shopping mall has changed beyond recognition in the run-up to the holiday</i>
The shopping mall has changed beyond recognition in the run-up to the holiday

Festive photo zones are a great draw for the public. There are five of them – on every floor of the complex. The main one has been installed right in the atrium. It has an inscription in the Belarusian language saying – “The most important thing is inside”. People queu to make a photo there. These are not only couples in love, but also teenage girls who take photos of each other and are amazed to see how great they look on the photos. Who would doubt it! Spring and the feast of love make all girls look prettier!

<i>Romantic photos can be taken on every floor of the shopping mall</i>
Romantic photos can be taken on every floor of the shopping mall

18:00. People keep pouring into the shopping mall. Actually the organizers announced beforehand that the entertainment program would kick off at 18:00. Everybody is waiting for something, however, what really happens is absolutely unexpected.

<i>More people can be seen in the shopping mall as the clock is winding down toward six</i>
More people can be seen in the shopping mall as the clock is winding down toward six

18:15 All of a sudden, in various parts of the shopping mall, some visitors, sales people, servers in cafes and security staff square their shoulders and start singing to the music that comes from the blue. They are joined by girls. The Libiamo ne' lieti calici duet from with chorus from Verdi's La traviata can be heard under the dome of the shopping mall. It is so powerful, beautiful and amazing that it takes your breath away! Four soloists take to the stage, the others sing right in the middle of the public on all the floors! It is something amazing!

30 opera singers were invited to Dana Mall on Friday night to extend Valentine's Day greetings to the visitors of the mall.

<i>30 opera singers were invited to Dana Mall on Friday night to extend Valentine' title='30 opera singers were invited to Dana Mall on Friday night to extend Valentine's Day greetings'/>
30 opera singers were invited to Dana Mall on Friday night to extend Valentine's Day greetings

The opera performance is immediately followed by modern dancing tunes, and the whole shopping center turns into one big dance floor. Dancers disguised as staff and common public – a burger girl, a cleaning worker, a bunch of hanging out teenagers - make the show. The flash mob features some 300 talented dancers performing on all the floors!

<i>The whole shopping center is dancing!</i>
The whole shopping center is dancing!

Another change of tunes and ten cover bands across all the floors of the center start playing Lyapis Trubetskoy's famous song Znai, Eto Lyubov (It's Love, Actually), with four soloists performing on the stage. The public joins in the singing.

<i>The public joins in the singing</i>
The public joins in the singing

The festivities culminate with a young man making a wedding proposal to his girlfriend in a Valentine's Day-styled photo zone. Her "Yes!" drowns in applause.

<i>In a Valentine' title='In a Valentine's Day-styled photo zone a young man surprises his girlfriend with a proposal'/>
In a Valentine's Day-styled photo zone a young man surprises his girlfriend with a proposal

Meanwhile 10,000 red heart-shaped balloons are floating down and falling into the arms of all those already in love and the ones who are waiting for it…

<i>10,000 red heart-shaped balloons floating down and falling into the arms of those already in love and the ones who are waiting for it…</i>
10,000 red heart-shaped balloons floating down and falling into the arms of those already in love and the ones who are waiting for it…

18:30. Only fifteen minutes. Fifteen unforgettable minutes that have made this evening special for many people. Smiles, balloons, laughter, happy couples holding hands – it is a true Valentine's Day in Dana Mall!

<i>Fifteen unforgettable minutes that have made this evening special for many people</i>
Fifteen unforgettable minutes that have made this evening special for many people

Fun-filled and memorable celebrations have already become part of the Dana Mall style. We are already looking forward to the next exciting fest – Maslenitsa will be celebrated on Picasso Boulevard in the Mayak Minska complex on 29 February! From 12:00 till 20:00 a fair will be working here, featuring pancakes with caviar, drinks, circus artists, fortune tellers, family competitions, and relay races. In short, the whole scope of traditional activities ahead of Shrove Sunday. Do not doubt, the celebration will light it up!

We would also like to remind you that the celebration of passionate hearts and loving families does not last only for a day! A special promo launched in the Minsk World complex ahead of Valentine's Day will be running through the end of February!

The price per square meter has been reduced if you opt for a long-term installment plan to buy an apartment in the Beijing and Sydney Lux houses of the Champions quarter, New York and San Francisco of the North America quarter, Hong Kong and Tokyo houses in the Asia quarter and the Alexandria house in the Africa quarter. The installment plan in the Minsk World complex can cover a period of up to ten years. No interest rates, no excess payments, no attempts to inflate the price per square meter. You will need neither income verifications nor guarantors to sign the contract. You only need your passport! True, you need to make a down payment. But as part of the promotional deal the size of the down payment has been reduced – you can pay 20%, including with assistance of a special loan from a partner bank - and sign the installment plan to buy the apartment.

All the details regarding the most attractive conditions of buying an apartment as part of the promotional deal timed to Valentine's Day are available on the website bir.by and from the company's sales office. Due to rush demand for apartments offered as part of the promotional deal the sales office is open from 8:30 till 20:30 on weekdays and from 9:00 till 20:00 on weekends and holidays at 9 Mstislavtsa Street (1st floor, Dana Center), Vostok metro station, Minsk.

You will also be most welcome in the new sales office located directly in the shopping center Dana Mall, in the central atrium to the left of the entrance. Experienced managers will help you find the optimal apartment or commercial premises in the complexes Mayak Minska and Park Chelyuskintsev – they represent a prestigious piece of real estate and the smartest investment in tomorrow! The office is open every day from 9:00 till 22:00 at 11 Mstislavtsa Street (1st floor, Dana Mall), Vostok metro station, Minsk.

The mobile hotline number is 7675, fixed-line numbers are +375 17 269−32−90, +375 17 39−39−465.

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