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17 January 2019, 15:10

Belarus to advertise its tourism industry through BBC, New York Times Company

MINSK, 17 January (BelTA) – Belarus would like to promote its tourism industry with the help of the BBC and The New York Times Company, Vitaly Gritsevich, the deputy director of the tourism department, head of planning and tourism activities at the Sport and Tourism Ministry, said at a press conference, BelTA has learned.

“We are planning to work with the BBC. We are conducting the negotiations on content placement with Expedia Group, one of the biggest online booking channels in the world. We are also negotiating with The New York Times Company which is also ready to offer us services to promote Belarus' tourism,” Vitaly Gritsevich said.

He noted that the videos about Belarus were shown on Euronews TV channel in 2018. This channel will also help advertise the European Games. A corresponding agreement was signed at the end of last year.

Airline companies Etihad Airways, Air China, Turkish Airlines also showed tourism videos about Belarus on their routes last year. Vitaly Gritsevich said that these companies provide services to millions of people who may consider visiting Belarus thanks to advertising.

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