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Lukashenko to inspect Vitex cosmetics company

President 27.09.2019 | 10:26

MINSK, 27 September (BelTA) – Belarus President Aleksandr Lukashenko will tour the Vitex company in Minsk on 27 September, BelTA has learned.

The head of state will hear out a report on operations and development prospects of the Vitex and Belita cosmetics producers. The president will study the manufacturing process and the companies' assortment.

Vitex and Belita were Belarus' first cosmetics companies. They organized the complete production cycle in-house: from developing formulas to selling their products through a network of proprietary stores.

At present their products are sold in more than 30 countries worldwide, including Germany, Poland, Great Britain, Greece, Bulgaria, Slovakia, Italy, Cyprus, the Czech Republic, Serbia, and the Baltic Sea states. In 2018 the companies penetrated the markets of Canada, Pakistan and Bahrain. This year the companies launched their products in Vietnam, Palestine and Afghanistan. Negotiations are underway with Turkey, Nigeria and Costa Rica.

Some 59% of the output is meant for export. The trading network features over 600 stores, departments and sections. The companies offer over 2,000 names of products.

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