The Land of Ice Cream festival took place in Minsk on 30 June. The first Belarus-made ice cream saw the world on the very same day 80 years ago. The festival was arranged by the company Ingman Ice Cream (White Polar brand). The company rolled out the ice cream made to the old recipe with no additives. A themed entertainment park was set up near Minsk Arena. The festival organizers stunned spectators with a great amount of ice cream and real snow. The entertainments included a concert of Belarusian-language bands, like Akute, Shuma, Fella's Broken Heart and Malanka Orchestra.
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