Mobile version
Projects
Services
Government Bodies

Belarusian lingerie brand catches the eye of London's fashion industry

Economy 16.08.2019 | 15:54

MINSK, 16 August (BelTA) – The Belarusian lingerie producer Milavitsa has showcased at the recent edition of Pure London, the UK's leading fashion trade show. The Belarusian exposition drew a lot of attention of London's fashion retail industry, BelTA learned from Bellegprom Concern.

The trade show features an underwear section alongside women's wear, accessories and footwear.

In London the Belarusian company forged new connections with retail chains. “Mutual interest is the first step to access a very important market,” the company said.

Milavitsa is one of the CIS biggest producers and distributors of women's lingerie. The company operates chain stores in 25 countries, including six in the EU. New Milavitsa stores have recently been opened in Italy, Romania, South Korea and Cyprus. The Belarusian company has shipped its first batch to New Zealand. In 2018, Russia accounted for about 61% of the company's supplies, Belarus – 21%, Ukraine and Kazakhstan – 5.5% each and Moldova – 3.9%.

Print version
More about Economy
Latest news
Young German businessmen visit Belarus
20 September, 17:15 Economy
All news
Weather
Minsk
Baranovichi
Bobruisk
Borisov
Brest
Warsaw
Vilnius
Vitebsk
Gomel
Grodno
Zhlobin
Kiev
Kiev
Lida
Minsk
Mogilev
Mogilev
Mozyr
Moscow
Orsha
Polotsk
Riga
Saint Petersburg
Soligorsk
Soligorsk
Day +11..+13°C Sun and clouds
Night +5..+7°C Overcast sky