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19 May 2023, 17:43

Ambassador unveils plans to set up multi-brand Belarusian showrooms in Russia

MOSCOW, 19 May (BelTA) – We are planning to implement a concept of multi-brand trading platforms featuring various Belarusian industries and enterprises in the Russian regions, Belarusian Ambassador to Russia Dmitry Krutoi told the media, BelTA has learned.

One of these pilots is already being implemented in Novosibirsk. He recalled that Belarusian Prime Minister Roman Golovchenko visited this trading platform during his recent visit to Novosibirsk. "He examined everything, gave his approval and instructed to fine-tune the concept by the end of the year. We will soon decide whether it will be the Industry Ministry or we will involve the Agency for Foreign Economic Affairs at the Development Bank (one of our leading development institutions). Indeed, the capacity of MTZ-Siberia is large enough to accommodate other enterprises. The prime minister looked into the concept of Gomselmash there. MTZ-Siberia will also showcase MAZ and Lidselmash vehicles,” Ambassador Dmitry Krutoi noted.

"I think this project has a great future. We will use it in remote regions of Russia: the Urals, Siberia and the Far East. These single sales, financial and organizational centers will help us to promote our products more successfully," the ambassador explained.

"As for the light and woodworking industries, their story began with the ‘Belarusian IKEA' project that we launched in some Russian cities," he said In particular, a large center in Smolensk sells the products by the Belarusian light industry concern Bellegprom. "But the prime minister suggested the center take on other products, in particular, those made by the enterprises of the Construction and Architecture Ministry and Bellesbumprom such as ceramic tiles, furniture, plywood, wood-based panels. Though it is not an easy job to align the interests of different ministries,” Ambassador Dmitry Krutoi noted.

As part of his recent visit to Minsk, Governor of St. Petersburg Alexander Beglov offered Belarus one of the facilities for a nominal rent. "We will make repairs and turn it into a multi-brand center in St. Petersburg. The prime minister instructed to get this project done fast," the ambassador suggested.

"We are pressed for time. But given the vacuum in the wake of withdrawal of Western companies, we could easily implement this concept. We can put together paints and varnishes, building materials and make a full-fledged Belarusian store, a showroom whatever you want to call it. It is not only our farm products that are known for their high quality but many others," the diplomat added.

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