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Role of media in big sports events seen as growing

Sport 11.07.2018 | 16:51
Simon Clegg (center). Photo from the European Games official website
Simon Clegg (center). Photo from the European Games official website

MINSK, 11 July (BelTA) - The role of mass media and social networks in large-scale sports forums has been growing, European Games Executive Director Simon Clegg said at the seminar for NOC press services and leading mass media of Europe in Minsk on 11 July, BelTA has learned.

He highlighted the importance of interaction with mass media in the digital age. For many years, I have been engaged in the organization of the Olympic Games and other major international tournaments, and none of them has been similar to the previous one. Every time there are some nuances. Interaction between the organizers and journalists, the press service is of paramount importance. The role of the media in large-scale sports forums has been growing and journalists will play a key role in the 2nd European Games, Simon Clegg noted.

Minsk is hosting almost 30 experts from Belarus, Great Britain, Cyprus, Estonia, Hungary, Latvia, Italy, the Netherlands, Poland, Romania, Russia, Slovakia, Slovenia, Czechia, Ukraine, Estonia and other countries for the seminar. The first part of the seminar focused on the sport component of the European Games. Representatives of the NOC press services and journalists got familiar with the program of the competitions and qualification system in different sports.

The Minsk European Games Organizing Committee informed the guests about the information technologies which will be available during the 2nd European Games, cargo customs clearance and transportation rules for mass media. The seminar will also talk over the arrival, departure and accreditation of journalists, transport for journalists, marketing and ticketing program, broadcasting, PR-projects.

The seminar participants are set to visit the sports sites to host the competitions of the 2nd European Games: the Palace of Sports, Minsk Arena, Uruchye Sports Palace, and Dinamo Stadium.

Belarus received the right to host the 2nd Summer European Games during the 45th General Assembly of the European Olympic Committees held in Minsk in October 2016.

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